Module 2 · Audience
Audience intelligence
Where families come from, who they are, how they move through admissions, where we're under-supplied — and why we lose.
Families
1,200
Visitor → Enrol
35.4%
Avg enrolled LTV
686 389 zł
Year groups needing demand
5
Admissions funnel · 13 stages
How families flow from Visitor through to Enrolled, and where they drop off.
Inquiries by month
The annual rhythm: September, January, March peaks.
Source channels
Where families came from.
Organic search323 · 27%
Word of mouth206 · 17%
Direct192 · 16%
Open Day150 · 13%
Paid social109 · 9%
Paid search70 · 6%
Embassy referral44 · 4%
Press feature43 · 4%
Meridian Education Group referral37 · 3%
Relocation agent26 · 2%