Module 5 · Visibility

Where HIS shows up

Traditional SEO — and the new visibility surface: how AI assistants describe Warsaw international schools.

GenAI mention rate (today)

62.5%

+4 pp 30d

GenAI share of voice

57.1%

Flagship + high keywords top-3

5/ 12

Significant movers (week)

Probe matrix · last 30 days

For each natural-language question (rows) and each model (columns), how often is HIS mentioned? Cell colour shows mention rate; number shows the latest run's outcome.

Probe	Priority	Claude	GPT	Gemini	Perplexity
What is the best IB school in Warsaw? comparative	flagship	78% pos 1 · positive	78% pos 5 · positive	67% not mentioned	78% pos 2 · neutral
Which international schools in Warsaw have engineering-university partnerships? specific	flagship	78% pos 3 · positive	67% pos 5 · neutral	44% pos 1 · positive	100% pos 1 · positive
Compare Halvorsen International School vs Atlantic School of Warsaw. comparative	flagship	78% pos 5 · positive	100% pos 4 · neutral	67% pos 2 · neutral	89% pos 3 · positive
Where do Halvorsen International School graduates go to university? outcome	high	78% pos 3 · neutral	89% pos 4 · neutral	22% not mentioned	89% pos 1 · negative
Best schools in Warsaw for expat executives? discovery	flagship	89% pos 1 · positive	56% pos 4 · positive	78% pos 1 · neutral	100% pos 5 · positive
International schools Warsaw with English-only curriculum? discovery	high	44% not mentioned	44% not mentioned	67% pos 1 · positive	67% not mentioned
Which schools in Warsaw offer the IB Diploma? specific	high	67% pos 2 · positive	33% pos 1 · positive	44% pos 5 · positive	67% not mentioned
British curriculum schools Warsaw with strong performing arts? programme	medium	33% pos 1 · positive	22% not mentioned	44% pos 3 · positive	56% pos 4 · positive
Najlepsza międzynarodowa szkoła w Warszawie? comparative	flagship	67% pos 4 · neutral	67% pos 1 · neutral	67% not mentioned	78% not mentioned
Szkoła z programem IB w Warszawie — porównanie. comparative	high	89% pos 3 · positive	44% not mentioned	67% pos 3 · positive	67% not mentioned
HIS Wilanów opinie? specific	high	56% pos 2 · positive	44% not mentioned	67% not mentioned	89% pos 2 · positive
Лучшая международная школа в Варшаве для русскоговорящих семей? discovery	medium	67% not mentioned	11% not mentioned	22% pos 4 · neutral	56% not mentioned
Quelle école internationale à Varsovie pour la famille d'un diplomate? discovery	medium	44% pos 5 · neutral	33% not mentioned	22% not mentioned	44% not mentioned
Internationale Schule Warschau — welche bietet IB? specific	medium	22% not mentioned	33% not mentioned	33% pos 1 · positive	44% pos 4 · positive

Mention rate · 90 days

Trended overall mention rate across all probes × models.

Share of voice

How AI models rank HIS vs Warsaw competitors.

HIS57.1%

ATS26.0%

ISW24.3%

CAS23.8%

IES23.8%

LIV22.9%

HAW22.0%

Recommendations

What the LLM suggests to close visibility gaps.

Priority
"Quelle école internationale à Varsovie pour la famille d'un diplomate?" — HIS mentioned in only 18% of Gemini runs over the last 30 days. Consider adding French-language ambassador testimonials and ensuring the FR /admissions page is indexed.
Opportunity
"Atlantic School of Warsaw vs British" — comparison query that ASW dominates. Publish a comparison-friendly FAQ on /admissions/comparing-schools.
Win
"Which international schools in Warsaw have engineering-university partnerships?" — HIS is now mentioned in 96% of Perplexity runs (was 71% three months ago).