Headline
April 2026 was the strongest April for inquiry volume in three years (n=152, +18% YoY). The Open Day push from late March converted at expected rates; persona mix shifted modestly toward Polish Elite, where we'd been under-indexing.
Funnel
End-of-month: 287 active inquiries, 68 in Tour stage, 41 in Application, 19 with offers out. Inquiry-to-Enrolled conversion held at 14.1% — within the band for premium IB schools and stable across the quarter.
Content
Twelve pieces shipped in April, with a brand-voice average of 4.2/5 (axis-level: native quality 4.4, audience fit 4.3, tone 4.1, grounding 4.0). Two pieces routed to review for grounding scores below 4.0.
Visibility
GenAI mention rate climbed from 51% to 55% over the month, driven by improved Perplexity coverage. Gemini French-language probes remain the soft spot (18%, no movement).
Next month
Spring Open Day on 16 May is the central beat. Press pitch to Forbes Polska on the IB feature should go this week. Network: Meridian Education Group Shanghai's "design thinking finals" content is worth localising for our LinkedIn audience.